5 Signage Permit Questions with Chicago Project Manager Louie

Valeria Macias

Posted by Valeria Macias

This week we sat down with Louie Greenebaum, Senior Project Manager, from our Chicago office and asked him a few questions regarding his permit expediting experience.

1. How long have you been a permit expediter and what is your area of expertise?
Permit expediting since 2017. In "the business" of permits and licenses since July 2009 as an Aldermanic staffer. I know sign permits, GOP permits, Aldermanic approvals, City Council approvals, business licensing, rectifying different types of violations, and the City Council process.

2.When working on a signage or business license Application what is the best approach with initial submittals? How does it differ from additions?
My preference is to prepare the client at the beginning of the process.  Conversations on the front end to establish expectations on the timeline and possible future pitfalls in the process. Managing the document collection process on the front end will save time on the back end.

3. If you had to give one piece of advice on the signage application process, what would it be?Know the Chicago zoning code for business identification signs, Chapter 17-12

4. Today, what’s your biggest challenge and how are you solving it?
City employees working from home and we are only able to contact them via email. I experiment, as always, as all people are different. Some people I hit with emails multiple times a week, sometimes I carbon copy people that otherwise wouldn't be cc'd on a message. I always stay 110% polite as I know emails are shared and FOIA'able. I change up my email process for each individual I need approvals from.

5. When you’re not working, what do you enjoy doing with your spare time?
Postcrossing, family time, our dog

Do you have questions regarding a project in the City of Chicago? Reach out to our team for assistance! 
Learn About Our Chicago Office
What's the most useful thing to know before starting a sign or business license permit in Chicago?
Familiarity with Chicago's zoning code Chapter 17-12, which governs business identification signs - understanding it before drafting an application helps you anticipate restrictions (size, placement, district-specific rules) rather than discovering them after submittal causes a rejection.
Why set client expectations before starting the document collection process?
Establishing the timeline and likely pitfalls upfront - before gathering documentation - tends to save time later, since clients who understand what's coming are less likely to delay the process by responding slowly or providing incomplete materials partway through.
Does it matter who gets copied on emails to city staff during a permit review?
It can, strategically - varying who's cc'd (sometimes including people who wouldn't normally be looped in) can help move a stalled request along, though it's worth keeping in mind that all such communications are public record and subject to FOIA requests, so tone and professionalism matter as much as substance.
Has remote work at city departments changed how permit expediters communicate with staff?
Yes, noticeably - with many city employees now primarily reachable by email rather than phone or in-person, the cadence and approach to follow-up (how often to reach out, and to whom) often needs to be tailored individually, since people respond differently to repeated email contact.
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